The LinkedIn Messaging Formula That Gets Responses from High-Value Prospects
Sending connection requests but getting ignored? LinkedIn is filled with cold messages that go unread. The problem? Most outreach lacks a personalized approach. Here’s a proven messaging framework to increase your response rate.
10/24/20241 min read
1. The 3-Step Connection Request Framework
Instead of sending a generic “Let’s connect” message, try this:
Personal Relevance: Mention a shared connection, interest, or event.
Value Proposition: State why connecting will be beneficial.
Low-Friction CTA: Avoid sounding pushy—keep it casual.
Example:
"Hey [Name], I came across your post on [Topic] and really appreciated your insights! I’d love to connect and exchange ideas on [Common Interest]. Looking forward to staying in touch!"
2. The Follow-Up Message That Works
Most people don’t respond immediately. Instead of following up with a hard pitch, add value first.
Actionable Tip:
Share a relevant industry report.
Offer insights based on their recent content.
Ask a genuine question about their work.
3. Keep It Conversational, Not Transactional
People avoid sales-y messages but engage in natural conversations.
Example of What NOT to Do:
"Hey [Name], I help businesses get more leads through LinkedIn. Are you free for a 10-minute call?"
Better Approach:
"Hey [Name], I noticed your company is focused on [Industry]. I recently worked on a similar project and saw some interesting trends. Happy to share insights if you're open to it!"
How The Growth Leads Can Help
We craft LinkedIn messaging strategies that build relationships—not just connections. At The Growth Leads, we optimize outreach campaigns, refine messaging, and help you engage decision-makers effectively.